Privacy Policy

Mindcurv Group is aware that the security of your private information using our website is an important concern. The protection of your personal data is very important to us. It is important to us that you are well informed about what kind of data we store and what data we discard. With this privacy statement we further will inform you about our security measures.

Mindcurv Group

Mindcurv Group means Mindcurv GmbH and its affiliates in the meaning of §§15,ff AktG (Germany).

Data Collection

You may use our website without disclosing any of your personal data. You are not required to provide personal information as a condition of using our site, except as may be necessary for the provision of a service at your request. When using our website, data may be stored for various security purposes. Such data may the name of your internet service provider, any website that you may use to link to our website, the websites that you visit from our site and your IP-address.

This data could possibly lead to your identification, but we do not use it for this purpose. We do use data from time to time for statistical purposes, but maintain anonymity of each individual user so that no person can be identified. In cases where personal data is provided to third parties to provide services authorized by you, we rely on technical and organizational measures to assure that legally required data security regulations are followed.

Collection and Processing of Personal Data

We only collect personal data when you provide it to us through registration, completion of forms or e-mails, as part of a service order, inquiries, job applications or any similar situation in which you have chosen to provide personal information to us.

Any such information is stored in databases, remains at our company and stays with data processors operating servers on our behalf and which are responsible to us. We will not pass your personal data for use by any third party in any form whatsoever unless we have obtained your consent or are legally required to do so.

We will retain responsibility and control for the use of all personal data that you may disclose to us. Some of this data may be stored or processed at computers located in other jurisdictions, such as but not limiting India or the Unite States of America, whose data protection laws may differ from the jurisdiction in which you may live. In such cases we will ensure that appropriate protections are in place to require the data processor in that country to maintain data protection equivalent to those that apply to the European Union.

Purpose of Use

Any data we may collect will be used exclusively for the purpose of providing you with the requested service or any other purpose for which you have given consent, or as otherwise required by law.

Access and Correction Rights

At any time, if you believe that any of your personal data may be incorrect or outdated you may review and amend it in our systems. For this purpose please contact Mindcurv Group’s Data Security Officer at the address below.

Withdraw of Consent

You may withdraw your consent to the use of personal data at any time. For this purpose please contact Mindcurv Group’s Data Security Officer at the address below.

Data Retention

We reserve the right to retain personal data as long as necessary for Mindcurv Group to render a requested service or as long as you may have given your consent, except as otherwise provided by law.

Use of Cookies

This website uses Cookies. Cookies are small text files stored on your hard drive via your browser. Cookies store certain information (i.e. your preferred language or site settings) that your browser might retransfer to us upon your next access to our website.

We will not use Cookies without your prior consent. Upon your first access to our website, a banner will appear on our website, asking you to give us your consent to the use of Cookies. If your consent is given, we will set a Cookie on your computer and the banner is not shown to you anymore for the life span of that Cookie. After such period or if you actively delete the Cookie, the banner will appear again next time you visit our website and again you will be asked to give consent.

You may use our website without any Cookie use. At any time you may restrict or deactivate the use of Cookies in the setting of your browser. This may have negative impact on the functionality and user-friendliness of our website.

Web Analysis

Our website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States („Google”).

Based on your prior consent declared by the use of Cookies, Google will analyze your use of our website on our behalf. For this purpose we use amongst other, the aforementioned Cookies (see table above). Information collected by Google in connection with your use of our website (for example any referring website, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the United States, where it will be stored and analyzed. The results will be made available to us in an anonymized form. In this process, your usage data will not be connected to your full IP address . On our website we have activated the IP anonymizing function offered by Google, so that the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted. Moreover, Google is certified in the EU-US Privacy Shield, which ensure an adequate level of data protection with respect to Google’s processing of data in the United States.

Salesforce Pardot

Information about the newsletter and consent

On our website, there is the possibility to subscribe to a free blog newsletter. With our Blog-Newsletter we would like to inform you about current topics, updates, and our services.

With the following information, we would like to inform you about the contents of our blog newsletter as well as the registration, mailing, and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

Service provider used for the newsletter dispatch

We use the Pardot Marketing Automation System (“Pardot MAS”) for sending newsletters, emails, and electronic notifications. The provider is Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA (“Pardot”), from Salesforce.com EMEA Limited (Salesforce), village 9, floor 26 Salesforce Tower, 110 Bishopsgate, London, UK, EC2N 4AY.

The email addresses of our newsletter recipients, as well as their other data described in this notice, may be stored on Salesforce.com ‘s servers in the United States. In such cases, Pardot is certified under the EU-U.S. Privacy Shield Agreement and is compliant with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzLyAAK&status=Active).

Pardot uses this information to send and evaluate the newsletter on our behalf. Further information about data protection at Pardot can be found at: www.salesforce.com/company/privacy/.

Content of the newsletter

We send newsletters, emails, and other electronic notifications containing advertising information (hereinafter “newsletters”) only with the consent of the recipients or with legal permission. If in the course of registering for the newsletter, its contents are specifically described, they are decisive for the consent of the users.

Double-Opt-In and Logging

The registration to our newsletter is done in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign email addresses.

The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored in Pardot are also logged.

Registration data

To subscribe to the newsletter, we ask for your first and last name in addition to your email address. This information is used to personalize the newsletter.

Statistical survey and analyses

The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from the Pardot server when the newsletter is opened. In the context of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are first collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined by means of the IP address) or the access times.

Statistical surveys also include determining whether newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor Pardot’s intention to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

Online access and data management

There are cases in which we direct the newsletter recipients to the Pardot websites. For example, our newsletters contain a link with which the newsletter recipients can retrieve the newsletters online (e.g. in case of display problems in the email program). Furthermore, newsletter recipients can correct their data, such as their email address, at a later date. Likewise, Pardot’s privacy policy is only available on their website.

In this context, we would like to point out that cookies are used on the websites of Pardot and therefore personal data is processed by Pardot, its partners, and service providers (e.g. Google Analytics). We have no influence on this collection of data. Further information about data protection at Pardot can be found at: https://www.salesforce.com/company/privacy/.

Termination/revocation

You have the right to withdraw your consent to receive our newsletter at any time with effect for the future. For this purpose, you will find a corresponding unsubscribe link in every newsletter. The legality of the processing already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Pardot after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remains unaffected by this.

Legal basis Basic data protection regulation

In accordance with the provisions of the German Data Protection Ordinance (DSGVO), we inform you that consent to the sending of email addresses is given on the basis of Art. 6 Para. 1 lit. a, 7 DSGVO and § 7 Para. 2 No. 3, or Para. 3 UWG. The use of the dispatch service provider Pardot, the performance of the statistical surveys and analyses as well as the logging of the registration procedure are based on our legitimate interests in accordance with Art. 6 paras. 1 lit. f DSGVO. We are interested in the use of a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users.

We would also like to point out that you can object to the future processing of your personal data in accordance with the legal requirements under Art. 21 DSGVO at any time. The objection can be made in particular against processing for the purposes of direct advertising.

Use of Pardot Marketing Automation System (“Pardot MAS”)

1. Scope of the processing of personal data

We use functionalities of the B2B marketing automation and lead generation tool Pardot MAS from Pardot LLC, 950 E. Paces Ferry Rd. Suite 300, 30326, Atlanta, Georgia, United States (hereinafter referred to as Pardot) and Salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636, Munich, Bavaria, Germany), (hereinafter referred to as Salesforce).

Pardot enables landing pages, registration forms, and email campaigns to be addressed precisely to a target group and to provide personalized content.

Cookies from Salesforce are stored on your end device.
The following personal data is processed by Pardot MAS:

Data can be transferred to Salesforce servers in the USA. Salesforce has signed and certified itself under the Privacy Shield Agreement between the European Union and the United States. This means that Salesforce is committed to complying with the standards and regulations of European data protection law. For more information, please refer to the entry linked below:
https://www.privacyshield.gov/participant?id=a2zt0000000KzLyAAK&status=Active

Salesforce has adopted Binding Corporate Rules (BCRs) to enable the transfer of personal data from the EU and EEA to Salesforce locations outside the EU and EEA. You can find Salesforce’s Binding Corporate Rules at:
ec.europa.eu/transparencyregister/public/consultation/displaylobbyist.do
or you can receive them by informal email to support@salesforce.com.

For more information on how Salesforce processes the data, click here:
www.salesforce.com/de/company/privacy/

2. Purpose of the data processing

The use of Pardot MAS helps us to automate the use of B2B marketing, identify customers more efficiently and optimize leads.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is in principle the consent of the user in accordance with Art. 6 Paragraph 1 S.1 lit. a DSGVO.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. The possibility of revocation and removal

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that took place on the basis of your consent until revocation.

You can prevent Salesforce from collecting and processing your personal information by preventing third-party cookies from being stored on your computer, by using the “do not track” feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information about Salesforce’s opt-out and remediation options, please visit: www.salesforce.com/de/company/privacy/

Security

Mindcurv Group uses technical and organizational security measures to protect your data from manipulation, loss, destruction or unauthorized third party access. Any personal data that you may provide to MC will be encrypted in transit to prevent its potential misuse. Our security procedures are continuously revised based on good industry standards.

Minors

Protecting privacy of persons minor in age is important to us. We do not collect, process or use on our websites any information relating to individuals whom we know to be under the age of 13 years without the prior, verifiable consent of the persons legal representative. Any legal representative has the right, upon request, to review any information given to us by the person minor in age.

Contact

If you have any request related to our use of your personal data or to stipulations of this this privacy statement please contact:

Theodor Hirwatis
Mindcurv GmbH
Alfredstr. 66
45130 Essen
Germany

Phone +49 201 99986 30

As technology is constantly subject to change, we reserve to update or change this Privacy Statement from time to time as we see desirable.