Data & Analytics

Data is key

We apply data-driven decision-making and analysis to thoroughly understand and optimise user behaviour on websites and social media. By integrating advanced tools such as Looker Studio and in-depth analysis, we gain valuable insights that allow you to effectively align and continuously improve your digital strategy. With a strong focus on user experience, customer satisfaction and innovative opportunities, we offer customised solutions for the modern digital landscape.

Identifying relevant KPIs and defining targeted strategies starts with understanding that every company has its own requirements. That's why the first step in any web analytics project is a workshop to determine the individual goals and needs behind the data.
Data

Data tracking and analysis

Collecting data is valuable, analysing data makes all the difference. With the right analysis tools, you delve deep into your data to recognise patterns and trends and derive informed decisions. Effective data analysis also allows you to target resources and increase the impact of your communications.

Interpretation of data

Collected, analysed, ... and now? Data analysis does not end with recognising trends. Interpreting data allows us to make predictions and take action instead of just reacting. When we connect different data, we can make and validate hypotheses to better understand the user and thereby improve the experience. This empowers you to make data-driven decisions that lead to measurable results. Comprehensive data analysis is the tool for deciphering behaviour patterns and identifying potential for optimisation.

Data-driven efficiency

Our web and data analytics services enable you to make well-founded decisions. We would be happy to show you how a well-founded data strategy can help your company move forward.

Die Identifikation relevanter KPIs und die Definition zielgerichteter Strategien beginnt mit dem Verständnis, dass jede Unternehmung eigene Anforderungen stellt. Deshalb ist der erste Schritt in jedem Web-Analytics-Projekt ein Workshop, um die individuellen Ziele und Bedürfnisse zu ergründen, die hinter den Daten stehen.

Data-Starter

  • Google Analytics 4 Standardevents
  • Google Tag Manager
  • Google Search Console
  • Vokabeltraining
  • Gebrandetes Looker Studio Basic

Data-Advanced

  • inkl. Option Starter
  • Kick-Off Beratungsgespräch
  • Tracking Konzept
  • Sprechstunde alle 14 Tage
  • Individuelle Looker Studio Erweiterung

Data-Advanced +

  • inkl. Option Advanced
  • Schulung Advanced
  • Wöchentliche Sprechstunde statt 14-tägig
  • Monatliches Reporting
SEO Strategie

Why SEO?

In a digital sea of websites, SEO is the flare to get noticed at all. With so many people using search engines to find information, an effective SEO strategy can make the difference between an hidden spot in the ocean and a popular favorite island.

When it comes to data analytics, the recognition that customized solutions are essential in order to meet the diverse business requirements is key. The basis for effective strategies is laid in an initial workshop with the aim of defining and understanding the specific goals and necessary KPIs of each department involved.

What's behind it all?

SEO combines high quality content with technical expertise. A good SEO strategy is more than accumulating knowledge; it's about putting that knowledge into practice to achieve measurable results. To ensure that SEO can be continuously adapted to changing search engine algorithms and EU/US regulations, we need data - and we need to analyze it. Insights from this and from different segments such as market analyses and customer feedback then lead to a dynamic adaptation of content and keywords. This is how we create your SEO strategy, which not only works initially, but is constantly developed and refined through the use of holistic data insights.

You can't do without

SEO is indispensable in the digital landscape. An investment in SEO boosts visibility and engages the target group.

Starter

  • Sicherstellung einer sauberen Headline StrukturGoogle Tag Manager
  • Entwicklung mit Augenmerk auf Ladegeschwindigkeiten
  • Analyse der alten Seite
  • Redirect-Konzept
  • Automatisiertes Kurz-Monitoring
  • Integration der Google Search Console

Advanced

  • Konkurenzanalyse
  • KPI und Ziel-Werte
  • Keyword-Analyse
  • Sistrix-Bericht zu den zentralen KPIs
  • Erfolgsmessung der SEO-Maßnahmen nach 1 Monat
  • Erfolgsmessung der SEO-Maßnahmen nach 3 Monat
  • Entwicklung von Handlungsempfehlungen

Together with our colleagues at initions/mindcurv Data & AI, we develop and operate complex data infrastructures. We rely on proven technologies such as Snowflake and Databricks and we will find the ideal and reliable solution for you.

data & ai

»640kB ought to be enough for anybody«

Bill Gates (allegedly), 1981