Reducing complexity in a smart way
INFORM stands for fast and optimised decisions through intelligent, digital solutions. In collaboration with all the business units represented on the website, we rethought the structure of the website and delivered an impressive relaunch.
We believe UX is simply more
Navigation doesn't just mean classic burger navigation for us. There are many different ways to access websites, which is why we always focus on a holistic view of the user journey in our work. We want to put the visitor at the centre of the new website and adapt it just as specifically to user needs as INFORM's software solutions.
Our approach: an optimisation of the website structure that picks up users according to their level of knowledge and improves the quantity and quality of leads.
» The comprehensive approach, which really doesn't leave out any facet of a website project, really impressed us and we are delighted to have created such a sustainable digital corporate presence. «
Together for the best result
The new website structure is a result of hours and days of joint work. The content that has to find its place on the website is as diverse as INFORM's solutions. In joint workshops on personas, value propositions and user journeys, we created the perfect information architecture to make INFORM's offering transparent and easily accessible.
There is room for the specificity of each solution or sector without having to compromise on a consistent structure. The new design system and the co-created structure of the different page types offer room for individuality without losing the unifying thread.
Accessible, not complicated
The new INFORM website epitomises what INFORM stands for: fast and intelligent. Whether you are looking for broad access via sectors or a pointed approach directly via the individual problem of the respective user - everyone will find what they are looking for here.
In a joint effort, our team has combined the various information and made it accessible to make the site easier to navigate.
Intuitive user experience
The INFORM website relaunch transforms complexity into intuitive navigation and targeted information transfer. The reorganisation of the structure - adapted to different user needs and levels of knowledge - simplifies the search for suitable solutions and increases lead quality.
