Value creation for a multinational D2C-Brand
The client faced declining demand for their bikes, driven by intensifying competition, which resulted in decreasing sales and high stock levels.
Approach
Analysis of value creation levers
- Value creation levers analysis to identify key factors that affect demand, pricing, over-stock and competition
- Evaluate competitors in terms of pricing, product features, market positioning, online sales, marketing activities, website usability, and promotion mechanics
- Utilization of data analytics to extract actionable insights from internal databases, market trends, consumer behaviour, and economic indicators to develop value creation measures
Solution
Frictionless customer experience and measure implementation
- Enhancement of the overall customer experience through digital channels, improving website usability, customer support, and post-purchase engagement
- Continuous monitoring of performance KPIs, marketing budget allocation, customer sentiment, competition, and promotion mechanics to adapt strategies to changing condition
Outcome
Uplift of engagement and add-to-cart rate
The systematic and seamless optimization across all touchpoints resulted in an 8% increase in engagement rage. Of the products viewed, 80% more were were added to the shopping cart than before.
- Market share
- from zero to 8% within three months