Why mindcurv, part of Accenture Song, has joined the MACH Alliance – and why it matters

At mindcurv, part of Accenture Song, we’ve always believed that future-ready businesses are built on more than just technology. They’re built on the freedom to adapt, innovate, and scale at speed. We’re excited to announce that Accenture Song has officially joined the MACH Alliance - the global non-profit dedicated to advocating for open, best-of-breed technology ecosystems.

MACH, Accenture Song, and the future of composable business

For us, “composable” is not just a buzzword. It’s how we approach transformation: designing and operating modular, scalable platforms that evolve with our client’s businesses - not against them or purely for technology’s sake. MACH (Microservices-based, API-first, Cloud-native SaaS, Headless) principles have long been at the heart of how we help global brands modernise their digital capabilities and unlock real business value. 

Joining the MACH Alliance is a natural next step in our journey. It formalizes our commitment to future-ready architecture and embeds us in a global network of forward-thinking partners and experts driving the adoption of MACH principles worldwide. Our B2X Accelerator for composable commerce, a proven solution built entirely around MACH principles, has been instrumental in launching and maintaining digital platforms across Europe since 2020. By providing pre-built, modular components, it significantly accelerates time-to-market, simplifies complexity, and enables organisations to rapidly scale innovative digital experiences. 

Why it matters for Accenture Song

Our MACH Alliance membership strengthens Accenture Song’s ability to help clients grow and scale, and achieve reduced time-to-market, improved customer experience, and cost efficiency through modern, flexible technology foundations. As the world’s largest tech-powered creative group, Accenture Song is where creativity, intelligence, and technology unite to build the experiences people love and businesses need. 

We’re helping bridge the gap between big ideas and practical, scalable solutions by doubling down on MACH. Together, we can design and deliver differentiated, future-ready experiences -  with the speed and flexibility today’s market demands. 

What’s next

As part of the MACH Alliance, we’re excited to share our real-world expertise from years of successful MACH implementations for clients like OBI and Vorwerk, and across other industries. what’s next, and we continuously work with our Tech & Innovation colleagues to not only predict but create the future of the enterprise Expect more insights, more stories from the field, and more guidance on not just why MACH matters - but how to make it work for your business. 

The future is open, modular, and collaborative. With mindcurv, part of Accenture Song as part of the MACH Alliance we’re helping businesses get there - faster and smarter. 

About the author

Jasmin is VP Composable Consulting at mindcurv, part of Accenture Song. She helps global brands design, implement, and scale composable strategies that turn bold ideas into lasting business impact. She currently also serves as VP and Executive Board member of the MACH Alliance. 

Connect with Jasmin on LinkedIn