Content & Campaigns
We turn inspiration into action
Let's be honest: the best search engine optimised content is of little use if the message isn't right. Because then it will simply not attract the relevant audience. Conversely, even the best content strategy without optimisation for the right keywords will not lead to the desired result, because... - see above.
Our goal is to plan, create, design and deliver the right messages. To new and existing customers, across the entire ecosystem, through all of your digital channels. Through targeted content marketing, we convey knowledge and added value. We create a strong bond with your target group, achieve higher conversion rates with effective content commerce and drive your business forward.
»You're only as good as those around you.«
Jean-Luc Picard
Convincing and inspiring
Your digital content is your audience's first point of contact with the brand and the start of the content journey. Authentic and search engine optimised content is the most important driver for conversions.
The relevant content creates trust with the target group and differentiates your brand from the competition. Powerful content increases the time spent on your website, the interaction rate on social media channels, boosts brand awareness and strengthens likeability. At the same time, it reduces the bounce rate and ensures top rankings on Google. This is how content can make the decisive difference in commerce.
But what does good content
actually mean?
Good and authentic content requires specialist knowledge and expertise.
To ensure that our content sets standards, we rely on a strong team of in-house writers and editors with in-depth training in text & concept as well as many years of editorial experience. They work closely with our SEO, UX and CMS development specialists and have a comprehensive understanding of SEO and user journeys.
Optimally optimised
Whether search engine-optimised product descriptions, informative guide articles, category texts, specialist articles, explanatory videos, infographics or content marketing, advice on content strategies, editorial processes or international content publications: Our holistic approach offers you maximum benefit for optimal transaction results and long-term customer loyalty as part of your digital corporate communications.
Thomas JunkManaging Directordigital products, brand & marketing, Düsseldorf+49 (0)211 86701 20
