Brand & Experience Design

From chaos to clarity

Design is more than just creating a surface. We understand design as a process that transforms disorder into meaningful structure. Every design project is an act of transformation in which clear, functional and emotionally resonant forms emerge from complexity through creative and analytical precision. This is reflected in every step of the design process - from the initial idea to the final realisation. We use chaos as a starting point to create innovative, meaningful and sustainable solutions.

»We need less,
but better«

Dieter Rams, Designer

Design

Design 
accelerates 
success

In an era where visual and functional aesthetics are crucial for brand perception, we establish design as a central component of your corporate strategy. Design is the centrepiece that shapes brand identity, defines user experiences and has a lasting impact on business success. Through data-driven design and continuous measurement of success, we ensure that every design element contributes to achieving your specific business goals - by raising brand awareness, improving user interaction or increasing sales.

Experience 
Design 
Process

Our design process is an extraordinary combination of creativity and methodical precision. After analysing the customer's needs in detail, each digital product goes through phases of brainstorming, prototyping and iterative development. This is how we ensure that every design is innovative and purposeful.

STRATEGY EXPERIENCE CONCEPT VISUAL CONCEPT VISUAL PRODUCTION CONTENT CONCEPT CONTENT PRODUCTION DATA DEVELOPMENT COORDINATION PHASE 01 initiation Articulate the problem as a hypothesis and find an approved course of action. PHASE 02 research Understand the problem and immerse yourself in the world of those involved. PHASE 03 strategy Define models and rules that support the solution of the problem. PHASE 04 outline Outline a practical approach to solving the problem. PHASE 05 architecture Build the structure and foundation of the experience. PHASE 06 interaction Create the product experience concept that effectively merges the usage scenarios. PHASE 07 interface Create the interfaces that allow the audience to access the experience. PHASE 08 production Start with the iterative development of the defined product.
Work — PROJECTS WE ARE PROUD OF.

DEHN

Brand relaunch 
after 111 years

Developing a lively brand image - modern, dynamic, recognisable and practicable.

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We do this 
on purpose

Our team is made up of an imaginative mix of experts who are familiar with all facets of the digital world. With a clear vision and solid know-how, we make complex things simple and develop comprehensible strategies and customized solutions for our clients.

Data is key

Detailed data insights provide us and you with a better understanding of your audience - and improve customer satisfaction in the long term with data-driven decisions.

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strategy & advisory

Are you thinking about a strategic reorientation of your company or your marketing model? Together with our colleagues at strategy & advisory, we can offer you the expertise and experience you need.

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Thomas JunkManaging Directordigital products, brand & marketing, Düsseldorf+49 (0)211 86701 20

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Thomas Junk