digital products, brand & marketing

Our expertise in 'Digital Products, Brand & Marketing' focuses on creating digital products that generate real business value. This is not only about appealing design but also about the optimal use of the entire technology ecosystem. We create a seamless interplay of various technological capabilities, from UX/UI design to custom front-end frameworks to data-driven decisions. Our goal is to develop products that are aesthetically pleasing and functionally excellent. We always consider how design decisions impact user experience and business KPIs. This results in solutions reinforcing your brand message and succeeding in the marketplace.

Brand & Experience Design

Brand & Customer Experience Strategy: Brand development, brand story, tone of voice, customer engagement, brand behaviour, channels & touchpoints
Visual Brand Design / Branding: Visual brand concept, logo development, typography, iconography, visual language and expression, brand interactions
Visual Experience Design: Design systems & principles (development and documentation of design systems, design component libraries, design principles, interaction patterns), interaction & interface design (user flows, attention sequence, appeal structure, design language definition, imagery & elements definition, usage paradigms, interface feedback / micro interactions, motion design transition & trigger)

Digital Experience Design (UX/CX): UX research & strategy (personas, audience mapping, empathy mapping, scenario mapping, behavioural patterns, product vision, organising idea), frameworks & methods (value proposition canvas, customer journey mapping, user stories), information architecture & content (content types, page templates, content modules, navigational model, external channels, site map)
Service Blueprinting: Creation of service blueprints, visualisation of service processes, identification of touchpoints and backstage activities
Service Prototyping: Development and testing of service prototypes, iterative improvement and feedback loops
Co-Creation & Workshops: Joint development of service ideas with stakeholders, facilitation of workshops, use of creative techniques
Human-Centred Design: Focus on user needs and expectations, empathy methods, inclusion of user feedback in the design process

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Content & Campaigns

Content Strategy: Development of a clear content vision, setting goals and target audiences, creation of a content framework with pillars, areas and topics, as well as a detailed editorial concept
Content Production: Planning and management of editorial content, efficient production planning, structured approval process, creative art production, continuous optimisation of content
Content Management: Conceptualisation of an effective content management system, technical architecture, development of editorial and approval workflows
Campaign Management & Analytics: Strategic campaign planning, execution and management of campaigns, use of analytics tools to measure and optimise campaign results

SEO (Search Engine Optimisation): SEO-Strategy, Keyword analysis, on-page and off-page optimisation, technical SEO, backlink strategies
SEA (Search Engine Advertising): Google Ads, Microsoft Advertising, keyword strategies, ad copy, A/B testing, budget management, reporting and optimisation
Social Media Marketing: Cross-platform strategy, content creation and planning, community management, influencer collaborations, social media ads, performance analysis
Email Marketing: Target audience segmentation, personalisation, automation, campaign management, newsletter design and creation
Content Marketing: Development of content strategies, creation and distribution of high-quality content, storytelling, blogging, video marketing, infographics
Conversion Rate Optimisation (CRO): User behaviour analysis, A/B testing, landing page optimisation, funnel analysis, user experience improvements
Analytics & Reporting: Tracking and analysis of KPIs, use of tools such as Google Analytics, Looker Studio & Tag Manager, creation of dashboards and reports, ROI analysis

Work — PROJECTS WE ARE PROUD OF.