Brand & Experience Design

• Brand & Customer Experience Strategy: Brand development, brand story, tone of voice, customer engagement, brand behaviour, channels & touchpoints
• Visual Brand Design / Branding: Visual brand concept, logo development, typography, iconography, visual language and expression, brand interactions
• Visual Experience Design: Design systems & principles (development and documentation of design systems, design component libraries, design principles, interaction patterns), interaction & interface design (user flows, attention sequence, appeal structure, design language definition, imagery & elements definition, usage paradigms, interface feedback / micro interactions, motion design transition & trigger)

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Service Design

• Digital Experience Design (UX/CX): UX research & strategy (personas, audience mapping, empathy mapping, scenario mapping, behavioural patterns, product vision, organising idea), frameworks & methods (value proposition canvas, customer journey mapping, user stories), information architecture & content (content types, page templates, content modules, navigational model, external channels, site map)
• Service Blueprinting: Creation of service blueprints, visualisation of service processes, identification of touchpoints and backstage activities
• Service Prototyping: Development and testing of service prototypes, iterative improvement and feedback loops
• Co-Creation & Workshops: Joint development of service ideas with stakeholders, facilitation of workshops, use of creative techniques
• Human-Centred Design: Focus on user needs and expectations, empathy methods, inclusion of user feedback in the design process

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Content & Campaigns

• Content Strategy: Development of a clear content vision, setting goals and target audiences, creation of a content framework with pillars, areas and topics, as well as a detailed editorial concept
• Content Production: Planning and management of editorial content, efficient production planning, structured approval process, creative art production, continuous optimisation of content
• Content Management: Conceptualisation of an effective content management system, technical architecture, development of editorial and approval workflows
• Campaign Management & Analytics: Strategic campaign planning, execution and management of campaigns, use of analytics tools to measure and optimise campaign results

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Digital Marketing

• SEO (Search Engine Optimisation): SEO-Strategy, Keyword analysis, on-page and off-page optimisation, technical SEO, backlink strategies
• SEA (Search Engine Advertising): Google Ads, Microsoft Advertising, keyword strategies, ad copy, A/B testing, budget management, reporting and optimisation
• Social Media Marketing: Cross-platform strategy, content creation and planning, community management, influencer collaborations, social media ads, performance analysis
• Email Marketing: Target audience segmentation, personalisation, automation, campaign management, newsletter design and creation
• Content Marketing: Development of content strategies, creation and distribution of high-quality content, storytelling, blogging, video marketing, infographics
• Conversion Rate Optimisation (CRO): User behaviour analysis, A/B testing, landing page optimisation, funnel analysis, user experience improvements
• Analytics & Reporting: Tracking and analysis of KPIs, use of tools such as Google Analytics, Looker Studio & Tag Manager, creation of dashboards and reports, ROI analysis