digital products, brand & marketing
Our expertise in 'Digital Products, Brand & Marketing' focuses on creating digital products that generate real business value. This is not only about appealing design but also about the optimal use of the entire technology ecosystem. We create a seamless interplay of various technological capabilities, from UX/UI design to custom front-end frameworks to data-driven decisions. Our goal is to develop products that are aesthetically pleasing and functionally excellent. We always consider how design decisions impact user experience and business KPIs. This results in solutions reinforcing your brand message and succeeding in the marketplace.
Brand & Experience Design
- Brand & Customer Experience Strategy: Brand development, brand story, tone of voice, customer engagement, brand behaviour, channels & touchpoints
- Visual Brand Design / Branding: Visual brand concept, logo development, typography, iconography, visual language and expression, brand interactions
- Visual Experience Design: Design systems & principles (development and documentation of design systems, design component libraries, design principles, interaction patterns), interaction & interface design (user flows, attention sequence, appeal structure, design language definition, imagery & elements definition, usage paradigms, interface feedback / micro interactions, motion design transition & trigger)
Service Design
- Digital Experience Design (UX/CX): UX research & strategy (personas, audience mapping, empathy mapping, scenario mapping, behavioural patterns, product vision, organising idea), frameworks & methods (value proposition canvas, customer journey mapping, user stories), information architecture & content (content types, page templates, content modules, navigational model, external channels, site map)
- Service Blueprinting: Creation of service blueprints, visualisation of service processes, identification of touchpoints and backstage activities
- Service Prototyping: Development and testing of service prototypes, iterative improvement and feedback loops
- Co-Creation & Workshops: Joint development of service ideas with stakeholders, facilitation of workshops, use of creative techniques
- Human-Centred Design: Focus on user needs and expectations, empathy methods, inclusion of user feedback in the design process
Content & Campaigns
- Content Strategy: Development of a clear content vision, setting goals and target audiences, creation of a content framework with pillars, areas and topics, as well as a detailed editorial concept
- Content Production: Planning and management of editorial content, efficient production planning, structured approval process, creative art production, continuous optimisation of content
- Content Management: Conceptualisation of an effective content management system, technical architecture, development of editorial and approval workflows
- Campaign Management & Analytics: Strategic campaign planning, execution and management of campaigns, use of analytics tools to measure and optimise campaign results
Digital Marketing
- SEO (Search Engine Optimisation): SEO-Strategy, Keyword analysis, on-page and off-page optimisation, technical SEO, backlink strategies
- SEA (Search Engine Advertising): Google Ads, Microsoft Advertising, keyword strategies, ad copy, A/B testing, budget management, reporting and optimisation
- Social Media Marketing: Cross-platform strategy, content creation and planning, community management, influencer collaborations, social media ads, performance analysis
- Email Marketing: Target audience segmentation, personalisation, automation, campaign management, newsletter design and creation
- Content Marketing: Development of content strategies, creation and distribution of high-quality content, storytelling, blogging, video marketing, infographics
- Conversion Rate Optimisation (CRO): User behaviour analysis, A/B testing, landing page optimisation, funnel analysis, user experience improvements
- Analytics & Reporting: Tracking and analysis of KPIs, use of tools such as Google Analytics, Looker Studio & Tag Manager, creation of dashboards and reports, ROI analysis
More r°evolution?
Of course there is much more! You’re very welcome to take a look at what else we have r°evolutionized:
mindfeed
Einblicke in eine zukunftssichere Transformation beginnen auf unserem Blog. Erfahren Sie, wie wir Ihnen helfen, stets einen Schritt voraus zu sein. Willkommen in der Welt der digitalen Revolution.
Whether remote, hybrid or on-site:
we are always looking for good people.
Florian BreiterManaging Directordigital products, brand & marketing, Düsseldorf+49 (0)211 86701 20
Thomas JunkManaging Directordigital products, brand & marketing, Düsseldorf+49 (0)211 86701 20